YouTube’s player is now responsive meaning that it auto-resizes to the pixel dimensions of the native upload. But if you have video that is not 16:9 (such as 9:16, vertical), YouTube’s player will now adapt to the size of the video. YouTube’s video player traditionally works in a 16:9 aspect ratio, which is standard for 1920×1080 FHD and 3840 x 2160 UHD (also known as 4K). I called it my “ 5 days of Social.” Below is the updated result of my endeavor, which I hope will still aid your social-media video export workflow. Now that you’re thinking about platform-specific content, let’s dive into the best ways to export that content in Premiere Pro.Ī couple years ago, I produced one video tutorial a day for five days, each day focusing on specific export settings for a different social-media platform in Premiere Pro. So it’s important to think about the platform before you click the “export” button. As Canadian philosopher Marshall McLuhan wrote, “the medium is the message.” And the social media platform has a highly influential impact on the way people perceive the video’s message. So it’s a good idea to make the first five seconds of your video eye-catching and to include burned-in captions. For example, on Facebook and Instagram, people usually discover the video within their feed without the audio on. These questions will help you determine how to design your video. Do you want a video teaser to entice the viewer into watching the full video on YouTube?.Do you want the user to click on a link?.What is the video duration at which people stop watching?.Will the user be watching with the audio on?.How will the user engage with the video differently on each social-media platform?. ![]() Think about how your users will engage and interact with the video on the platform you’re uploading to. Instead, create specific renditions of the video for each platform. ![]() My number one rule of thumb is:ĭon’t export and upload the same video format on all platforms! Here's a short clip of how the transitions worked with the stock footage.Wouldn’t it be great to have all of Premiere Pro’s video export settings for social media in one place? Well, you’re in luck! The tutorials below will show you how to best format and export your videos for YouTube, Vimeo, Facebook, Twitter, Instagram, and TikTok within Adobe Premiere Pro.īefore you read on. Remember, you don’t just need to use transitions as a way to cut between footage, you can pop them at the start and end of your video too to rather than just fading out. try using a transition at the end of your video Press play to see the transition effect on the footage. There’s an obvious join point so you’ll be able to match the line of the transition up with the line between the video clips. Select insert and overwrite sequences as nests or individual clipsįrom your Project panel, drag a transition into the timeline above where two pieces of footage meet. Click it so that it is selected – goes from blue to white – and this will let you edit the sequence as a single clip grouped together rather than splitting everything up into multiple clips. If you hover over it, it says, Insert and overwrite sequences as nests or individual clips. In your Timeline you’ll see an icon on the left that looks like a file hierarchy. Obviously playing it in this way will only show you the effect itself, not the effect on any footage. This will let you play the effect in a new panel, without having to add it to your timeline. In Transitions > Glitch folders, each subsequent folder you see is a transition effect and you can right-click on any folder and choose Open in Source Monitor. You can ignore the assets if you don’t want to make changes to the transition effect. Transitions and the assets that make them are split into separate, relevant folders. A new folder will appear in Project with dropdown folders containing the transitions. You’ll then see that a new folder will appear in Project with dropdown folders containing the transitions. Import entire project Preview Transitions ![]() Select Import Entire Project and tick Create Folder for Imported Items which will help to keep your transitions organised and neat in the project. You’ll get a popup with a couple of options. Rather than the individual files that may be in there (as MP4s) look for the Project File with the Premiere Pro icon on it. When you’ve unzipped your transitions download, go to File > Import and navigate to where they’re saved.
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